The Kaseya Center is the Miami Heat's arena and the centre of Rockstar's real-world GTA 6 campaign. A pink "Welcome to Vice City" sign went onto its roof by helicopter on September 22, 2026; Rockstar paid Miami-Dade County 975,000 dollars for it, and it stays until April 11, 2027. Confirmed
The deal and the row
The sign's price sat 25,000 dollars under the 1 million threshold above which Miami-Dade's mayor needs commission approval, which several commissioners noticed. The county's own staff then pitched Rockstar on wrapped trains, a PortMiami mural and a "Vice City Airport", none of it signed. In late October the county announced a 3.9 million dollar advertising package with Rockstar while the sheriff stated that Miami-Dade "is not Vice City". Vox has the full account. Confirmed
Official screenshots
Questions
Why is there a Vice City sign on the Kaseya Center?
Rockstar paid Miami-Dade County 975,000 dollars to place it on the arena's roof as GTA 6 marketing. It stays until April 11, 2027.
Sources and further reading
- Opinion: Miami-Dade is not Vice City (SixStarsWanted)
- Burger Shot and Cluckin' Bell at the Kaseya Center (SixStarsWanted)
Last updated 2026-11-06.
