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Vice City in Miami

Real-world tie-ins

Burger Shot, beer labels and the Heat's Vice City night

GTA 6's launch campaign has turned up in real-world Miami: food stands branded Burger Shot and Cluckin' Bell at the Kaseya Center, US label approvals for three GTA beers, and a Miami Heat game billed as A Night in Vice City. Reported

Burger Shot and Cluckin' Bell

Two stands at Miami's Kaseya Center were rebranded as GTA's burger and chicken chains in October, with GTA signage and packaging. Reported prices: 28.50 dollars for a cheeseburger combo. Reports say the food is the arena's own in new boxes. Reported No Rockstar announcement covered the stands.

The beer labels

The US Alcohol and Tobacco Tax and Trade Bureau approved labels for Pißwasser (September 29), No Mames Vice City (October 9, with GTA VI branding) and Patriot (October 15), filed by Tripping Animals Brewing of Doral, Florida. Confirmed A label approval does not mean a beer is on sale, and no collaboration has been announced. Unknown

A Night in Vice City

The Miami Heat named November 18, the night before launch, A Night in Vice City: Heat vs Milwaukee Bucks at 7 PM Eastern, with a custom court and a Vice City uniform. Confirmed

Official screenshots

Vice City, official screenshot.
Vice City, official screenshot.

Questions

Can you buy a real Burger Shot burger?

At Miami's Kaseya Center during Heat games, reportedly 28.50 dollars for a combo. The food is reported to be the arena's own in GTA packaging.

Is GTA 6 beer real?

Three labels are approved in the US, but no beer has been announced for sale.

Sources and further reading

Confirmed shown or stated by Rockstar Reported from press or insiders Community fan-mapped label Speculation our reading

Last updated 2026-11-06.

Unofficial fan wiki, not affiliated with Rockstar Games or Take-Two Interactive. Game names, characters and official screenshots © Rockstar Games / Take-Two Interactive. Text by SixStarsWanted. Spotted a mistake? Tell us and we will fix it.