Question 1

How much is Rockstar paying Miami-Dade for GTA 6 advertising?

Accepted Answer

Miami-Dade County valued the package at $3.9 million. It includes the earlier $975,000 arrangement for the Welcome to Vice City sign on the Kaseya Center.

Question 2

What does the Miami-Dade GTA 6 deal include?

Accepted Answer

Themed lighting at Miami International Airport and PortMiami, displays on the airport's walkways, wraps on traffic signal cabinets around the county, the Kaseya Center rooftop sign, and ad space at the airport and on county transport.

Question 3

Where does the money go?

Accepted Answer

The county says the $975,000 from the rooftop sign goes towards a public park at Dan Paul Plaza behind the Kaseya Center. Its announcement does not say where the rest goes.

Question 4

Who objected to the GTA 6 deal in Miami?

Accepted Answer

Sheriff Rosie Cordero-Stutz and Commissioner J.C. Bermudez criticised it, citing the game's crime and violence against police. Several commissioners objected that the full commission did not vote.

Question 5

Is GTA 6 beer real?

Accepted Answer

The labels are. Tripping Animals Brewing in Doral, Florida, has had three GTA-themed beer labels approved by the US Alcohol and Tobacco Tax and Trade Bureau: Pißwasser, Patriot and No Mames Vice City. No release has been announced.

Question 6

Can you buy Pißwasser in real life?

Accepted Answer

Not yet. A label approval means the design can legally be used in the US; it does not mean the beer is on sale. Neither the brewery nor Rockstar has announced a release.

Question 7

Is the GTA 6 beer official?

Accepted Answer

Not confirmed. The No Mames Vice City label carries GTA VI branding, but Rockstar and Tripping Animals have not announced a collaboration.

Question 8

How much does the real Burger Shot cost?

Accepted Answer

Attendee reports from Miami Heat games put the Burger Shot cheeseburger combo at 28.50 dollars before tax and the applewood bacon burger combo at 31 dollars. Cluckin' Bell prices have not been reported.

Question 9

Where is the real Burger Shot?

Accepted Answer

Inside the Kaseya Center in Miami, home of the Miami Heat, during games. It opened the week of October 20, 2026 as part of GTA 6's marketing.

Question 10

Is the real Burger Shot food from the game?

Accepted Answer

No. Reports say it is the arena's existing burger, from its Skinny Louie stand, in GTA packaging.

Question 11

Is there a GTA 6 TV commercial?

Accepted Answer

Yes. A cut of the October 15 launch trailer aired on NBC on October 20, 2026, during the NBA opening night broadcast, including 76ers at Knicks. A shorter 60-second version is also going round.

Question 12

Is the GTA 6 TV ad a new trailer?

Accepted Answer

No. It uses the launch trailer's footage, re-edited for television. Nothing in it is new to the game, only longer or shorter.

Question 13

What was cut from the GTA 6 TV ad?

Accepted Answer

The kiss between Jason and Lucia in the shower and the brief shot of Lucia's ankle monitor. The guns, robberies and car chases stayed.

Question 14

Is GTA 6 still coming to Xbox?

Accepted Answer

Yes. GTA 6 launches November 19, 2026 on PS5 and Xbox Series X|S. The TV ad's end card shows PlayStation only, as did the online launch trailer; Rockstar has not explained why.

Question 15

Is Burger Shot real now?

Accepted Answer

Yes, for now in one place. GTA-branded Burger Shot and Cluckin' Bell stands opened inside Miami's Kaseya Center, home of the Miami Heat, in the week of October 20, 2026, as part of GTA 6's marketing.

Question 16

How much is a Burger Shot meal at the Kaseya Center?

Accepted Answer

Reports from Heat games put a cheeseburger combo with fries and a drink at 28.50 dollars before tax, and an applewood bacon burger combo at 31 dollars. Cluckin' Bell prices have not been reported.

Question 17

Is the Burger Shot food the same as in GTA?

Accepted Answer

No. Reports say the burgers are the ones the arena already sold, from its Skinny Louie stand, in new GTA packaging.

Question 18

When is the Miami Heat Vice City night?

Accepted Answer

November 18, 2026 at 7 PM Eastern, against the Milwaukee Bucks, on a custom court in new Vice City uniforms. It airs on ESPN nationally, the night before GTA 6 launches.

Question 19

What has Rockstar actually paid for in Miami?

Accepted Answer

A "Welcome to Vice City" sign on the roof of the county-owned Kaseya Center ($975,000, installed September 22, staying up until April 11, 2027), Vice City branding on Miami Beach's beach chairs and umbrellas (a deal reported at $3 to $4 million, with the agency Amplify Marketing), oversized banners in the City of Miami, free Wynwood Walls entry for Miami-Dade residents through 2028, and a Miami Heat "Night in Vice City" game on November 18.

Question 20

Why are county officials against it?

Accepted Answer

Sheriff Rosie Cordero-Stutz and Commissioner JC Bermudez issued a joint statement on September 3 saying the county should not promote "a fictional version of our community defined by crime and violence". Their line was "Miami-Dade County is not Vice City."

Question 21

Was the airport really going to be renamed Vice City Airport?

Accepted Answer

It was proposed, but by the county, not Rockstar. The mayor's staff pitched Rockstar on a "Vice City Airport" arrival, wrapped Metromover trains, a PortMiami mural, custom manhole covers and a car festival. Nothing beyond the Kaseya Center sign has been signed by the county.

Question 22

What was the October 20 vote about?

Accepted Answer

Whether the mayor's office can keep negotiating with Rockstar for deals worth more than $1 million. Anything over $1 million needs the commission; the $975,000 sign was $25,000 under that line. The result was not public when this was written.

GTA 6 FAQ: marketing and tie-ins